Superdry
Eyewear

Iconic British designed frames for men and women with the spirit of Japan.

Stand out from the crowd with Superdry Eyewear — designed for those who dare to be different and express their individuality with every bold look.
Whether you’re owning the day with stylish sunglasses or making a statement with distinctive eyeglasses, Superdry takes your style to the next level.

DISCOVER THE HIGHLIGHTS

 - Eschenbach Eyewear

ICONIC.

Inspired by Superdry brand values of Future, Craft, and Culture the AW25 collection features timeless design that empowers confidence. From classic and seasonal, to iconic style, we´ve revisited heritage pieces through a contemporary gaze guided by core brand DNA.

Frames feature a range of neon brights that catch the light on black frames to multilayered colouration. Engraved temple detailing and bevelled mark the fine details.

A FUSION OF THE PAST, PRESENT AND FUTURE.

Superdry Eyewear blends bold design with premium craftsmanship, creating statement pieces for the style-conscious and forward-thinking. Rooted in heritage yet driven by innovation, Superdry Eyewear embodies a fusion of past, present, and future—crafted with precision, built to last, and always evolving. With a strong commitment to sustainability, they push boundaries to design eyewear that not only looks exceptional but also respects the planet.

Our collection highlights

 - Eschenbach Eyewear
 - Eschenbach Eyewear

HIGHLIGHTS.

Handcrafted in mono colour crystal acetates featuring beleved edges, this rouned cat eye provides an edge to your eyewear.

Back to black. This bold statement piece has clever lamination, giving the illusion of a black frame but double take as vibrant orange and hot pink catches the light. Finished with front metal trims and bespoke corewires.

YOUR MOMENT,YOUR STYLE

Discover the new collection now!

to the collection

The way
to your
glasses
in a few
steps
Step: 01 /03
step 1

Simply choose the glasses you want online

Step: 02 /03
step 2

Put the model you want on your watch list

Step: 03 /03
step 3

Find your optician and try on your glasses