EXCEPTIONAL DESIGN AND AWARD-WINNING QUALITY
Materials merge in striking style. The models from our last collection “SENSITIVE MINIMALISM” stood out by virtue of their clean elegance. This was perhaps best expressed by the sporty aviator glasses in feminine tones like model 903125, and in the crisp stainless steel silhouette of model 902300. These frames are prime examples of the “less is more” principle, with refined accents like fine laser-engraved lines lending these frames beautifully delicate touches.
The jury at the German Design Awards 2020 were also impressed by the sensitive minimalism of the last BRENDEL eyewear collection. These awards recognise projects and products, manufacturers and designs that have made pioneering contributions to the German and international design landscape. We at BRENDEL eyewear are therefore immensely proud that our models 903125 and 902300 have both been crowned winners this year.
The German Design Council jury has selected two models from the Jos. Eschenbach collection as recipients of the German Design Award 2020. These awards underline the design expertise of the brand and its impeccable blend of design and function.
Jos. Eschenbach offers timelessly elegant eyewear, reimagining traditional design for the present day. Clean lines meet flawless function, with every model combining contemporary cool with vintage accents – the perfect composition of intricate craftsmanship and technical precision.
German Design Award winner model 981024 offers classical oval lenses in a stripped-back look. The lenses are framed by a striking brow line which transitions into minimalist, arching temples. The high-quality titanium nose pads carry a laser engraving of the company’s year of foundation: 1913.
Model 981578 has also been recognised with the German Design Award. This model delivers a modern interpretation of authentic heritage design, with the classic panto shape redefined in a mix of acetate and titanium. The acetate support hugs the back of the titanium frame, offering coloured nuances, while the temple tips and partly-enclosed geometric hinges perfectly reflect the restrained, uncluttered philosophy of the Jos. Eschenbach collection.
The Red Dot jury has made its decision: after all submitted products had been individually tested and evaluated during the course of an assessment process lasting several days, the sunglasses models TITANFLEX 824099 col. 10 and BRENDEL eyewear 906125 col. 50 have been awarded the “Red Dot” accolade. The expert committee only awards this internationally recognised mark of quality to products which impress with their quality of design.
TITANFLEX – technology meets design
The modern, ultra-slim, futuristic design and the unusual combination of HD acetate with flexible and tough TITANFLEX, as well as a memory metal alloy patented by Eschenbach Optik set new standards in design and quality.
BRENDEL eyewear – design is timeless
Model 906125 col. 50 is an interpretation of the legendary women’s acetate sunglasses in the Jackie Onassis style from the 1960s. The large front with a slight cat eye shape on the outer line can’t fail to impress with soft edges and opaque, translucent colours. This design concept places the focus firmly on the highly effective design of front.
The ideal pair of sunglasses succeeds in exuding it very own style, yet still goes with any outfit – just like the winning model from the freundin perfect piece award 2018.
The clarity of design gives the distinctive acetate sunglasses from MARC O’POLO Eyewear real class, whilst the high-quality logo emblem with the brand engraving on the inside of the temples is the epitome of understatement. The lightly rounded edges are guaranteed to complement any face shape.
The jury has made its decision: after thousands of products from all over the world had been evaluated in an assessment process lasting several days, the MARC O’POLO frame model 503111 60 was awarded the “Red Dot”. With the MARC O’POLO frame 503111 60, Eschenbach Optik GmbH has created an exceptional design that was honoured by the expert panel of the Red Dot Award: Product Design 2017 with the internationally coveted mark of quality.
A new interpretation of the design classic from the forties. A vintage look with authentic rivets and distinctive, puristic metal components. Traditional skilled craftsmanship with sophisticated technology.
At the SILMO Mondial de l’Optique, France's largest trade fair for eyewear and optics, model 981555 from the Jos. Eschenbach brand range was selected as one of the 50 best designs of 2017 – the confident result of a century’s worth of expertise.
In 2017, the American subsidiary of Eschenbach, Tura Inc., received the ”EyeVote Readers’ Choice Award” from the publications Vision Monday and 20/20 Magazine in three categories: “Frame Company”, “Frame Brand: Women” with the brand gx by Gwen Stefani, as well as “Frame Brand: Men“ with the Ted Baker brand.