EXCEPTIONAL DESIGN AND AWARD-WINNING QUALITY
The MINI EYEWEAR frame 743012 col. 60 convinces international jury and wins the coveted design award SILMO d'Or in the category "Optical Frame – Brands & Labels".
An international jury of industry experts, designers and trade journalists chaired by art director and stage designer Jean-Christophe Leblanc has decided: the 28th SILMO d'Or in the category "Optical Frame – Brands & Labels" goes to Eschenbach Optik with MINI EYEWEAR model 743012 col. 60. This year's SILMO d'Or award ceremony took place on Saturday, 25 September 2021 directly at the exhibition centre in the Parc des Expositions.
The oversized square shape of the winning MINI EYEWEAR 743012 col. 60 frame made of acetate with rivet design stands out due to the unique lamination on the front and the nylor on the lower frame edge. The acetate temples bring out the unmistakable MINI pattern on the temple inlay and underline the frame's statement. The MINI wing logo also adorns the characteristic, hand-polished round temple ends on this model.
The model has already convinced the renowned Red Dot jury this year and has now been awarded the SILMO d'Or, two coveted design prizes in 2021.
These two models from the current collection of the Eschenbach license brand MINI EYEWEAR were able to convince the jury of the Red Dot Awards 2021 and won an award each.
The feminine model 747020 col. 42 – a combination of acetate and stainless steel – with a high-set bridge, striking topline and wide hinges is a real eye-catcher. The front is a shade of sage combined with shiny silver metal. The crystal-coloured acetate temples display the unmistakable MINI pattern on the temple inlay. On the silver-mirrored nylon sun lenses, you can see the lasered MINI wing logo on the left lens, which is also found on the hand-polished round temple tips.
Model 743012 col. 60, from the current MINI EYEWEAR collection Spring/Summer 2021, convinces with numerous arguments. The oversized square shape made of acetate with a rivet design stands out thanks to the unique lamination on the front and the nylor on the lower edge of the frame. The acetate temples reveal the unmistakable MINI pattern on the temple inlay and underline the frame's statement. The iconic MINI wing logo also adorns the characteristic round temple tips on this model.
Outstanding design and excellent quality, which also convinced the jury of the Red Dot Award: the TITANFLEX State-of-the-art model 820875 col. 30 has won the Red Dot Award 2021.
The integration of the functional TITANFLEX zones in the futuristic overall concept appears self-evident here. The newly conceived front shape between strikingness and reduction underlines the modernity and personality of the spectacle wearer.
The striking front is flanked by a sporty, flowing stainless steel temple. The transition area to the slightly transparent plastic reveals the sophisticated technical detail solution for adjusting the temple at the ergonomic interface.
PRECIOUS ELEMENTS – inspire not only the customers of BRENDEL eyewear, but also the jury of the Red Dot Award. The highlight model of the current collection 902351 col. 20 convinced in all aspects and is now entitled to call itself Red Dot Winner 2021.
The classic panto model exudes accentuated feminine elegance with its intricately faceted eye rim of the highest craftsmanship. A noble combination of gold-shimmering, finest stainless steel, and transparent acetate in a warm shade, which highlights the upper line and reveals the view of the metallic eye rim. The slim, integrated spring hinge, which completes the design, ensures the well-known wearing comfort.
The Red Dot jury has reached a verdict: The BRENDEL eyewear model 902311 col. 21 and the TITANFLEX Slimsheet model 820826 col. 50 successfully emerged from the Red Dot Award: Product Design 2020 and were awarded the Red Dot for its outstanding design quality. These two models are thus among the winners of the most renowned design competition worldwide. After two sunglasses from the two brands were honoured in 2018, this is the second Red Dot Award for BRENDEL eyewear and TITANFLEX within two years.
BRENDEL eyewear and TITANFLEX convince Red Dot expert panel
The BRENDEL eyewear model with geometric accentuation on the top line is striking due to its elaborate composition. The Panto lens shows transparent T15 plastic material framed by high-gloss stainless steel. The materials combine to create a model that radiates pure feminine elegance. A narrow integrated spring hinge provides additional wearing comfort.
Completely free of decorative elements, the award-winning TITANFLEX Slimsheet model captivates with a subtle play on the proportions of the edge of the eyes alone. No prefabricated standard profiles are used for this model; instead, each eye rim is produced from solid stainless steel plates in a digitally controlled process. The understated but effective two-tone colour scheme gives this young design with dynamic double bridge and slim temples a sporty and trendy look. Flexible and extremely light like all TITANFLEX models.
Contrasts and clear contours, behind each design subtle elegance. Due to their exclusive concept, two TALBOT RUNHOF EYEWEAR models received the German Design Award.
The sophisticated models 907011 NOLANA and 907013 DAPHNE reveal clear, dynamic silhouettes and unconventional, purist designs.
The elegant sunglasses are held in place by high-quality stainless steel temples. The front is accentuated by polished glass in elegant gradient colours and delicate Swarovski crystals.
Materials merge in striking style. The models from our last collection “SENSITIVE MINIMALISM” stood out by virtue of their clean elegance. This was perhaps best expressed by the sporty aviator glasses in feminine tones like model 903125, and in the crisp stainless steel silhouette of model 902300. These frames are prime examples of the “less is more” principle, with refined accents like fine laser-engraved lines lending these frames beautifully delicate touches.
The jury at the German Design Awards 2020 were also impressed by the sensitive minimalism of the last BRENDEL eyewear collection. These awards recognise projects and products, manufacturers and designs that have made pioneering contributions to the German and international design landscape. We at BRENDEL eyewear are therefore immensely proud that our models 903125 and 902300 have both been crowned winners this year.
The German Design Council jury has selected two models from the Jos. Eschenbach collection as recipients of the German Design Award 2020. These awards underline the design expertise of the brand and its impeccable blend of design and function.
Jos. Eschenbach offers timelessly elegant eyewear, reimagining traditional design for the present day. Clean lines meet flawless function, with every model combining contemporary cool with vintage accents – the perfect composition of intricate craftsmanship and technical precision.
German Design Award winner model 981024 offers classical oval lenses in a stripped-back look. The lenses are framed by a striking brow line which transitions into minimalist, arching temples. The high-quality titanium nose pads carry a laser engraving of the company’s year of foundation: 1913.
Model 981578 has also been recognised with the German Design Award. This model delivers a modern interpretation of authentic heritage design, with the classic panto shape redefined in a mix of acetate and titanium. The acetate support hugs the back of the titanium frame, offering coloured nuances, while the temple tips and partly-enclosed geometric hinges perfectly reflect the restrained, uncluttered philosophy of the Jos. Eschenbach collection.
The Red Dot jury has made its decision: after all submitted products had been individually tested and evaluated during the course of an assessment process lasting several days, the sunglasses models TITANFLEX 824099 col. 10 and BRENDEL eyewear 906125 col. 50 have been awarded the “Red Dot” accolade. The expert committee only awards this internationally recognised mark of quality to products which impress with their quality of design.
TITANFLEX – technology meets design
The modern, ultra-slim, futuristic design and the unusual combination of HD acetate with flexible and tough TITANFLEX, as well as a memory metal alloy patented by Eschenbach Optik set new standards in design and quality.
BRENDEL eyewear – design is timeless
Model 906125 col. 50 is an interpretation of the legendary women’s acetate sunglasses in the Jackie Onassis style from the 1960s. The large front with a slight cat eye shape on the outer line can’t fail to impress with soft edges and opaque, translucent colours. This design concept places the focus firmly on the highly effective design of front.
The ideal pair of sunglasses succeeds in exuding it very own style, yet still goes with any outfit – just like the winning model from the freundin perfect piece award 2018.
The clarity of design gives the distinctive acetate sunglasses from MARC O’POLO Eyewear real class, whilst the high-quality logo emblem with the brand engraving on the inside of the temples is the epitome of understatement. The lightly rounded edges are guaranteed to complement any face shape.
The jury has made its decision: after thousands of products from all over the world had been evaluated in an assessment process lasting several days, the MARC O’POLO frame model 503111 60 was awarded the “Red Dot”. With the MARC O’POLO frame 503111 60, Eschenbach Optik GmbH has created an exceptional design that was honoured by the expert panel of the Red Dot Award: Product Design 2017 with the internationally coveted mark of quality.
A new interpretation of the design classic from the forties. A vintage look with authentic rivets and distinctive, puristic metal components. Traditional skilled craftsmanship with sophisticated technology.
At the SILMO Mondial de l’Optique, France's largest trade fair for eyewear and optics, model 981555 from the Jos. Eschenbach brand range was selected as one of the 50 best designs of 2017 – the confident result of a century’s worth of expertise.
In 2017, the American subsidiary of Eschenbach, Tura Inc., received the ”EyeVote Readers’ Choice Award” from the publications Vision Monday and 20/20 Magazine in three categories: “Frame Company”, “Frame Brand: Women” with the brand gx by Gwen Stefani, as well as “Frame Brand: Men“ with the Ted Baker brand.